Altiora Impact · free calculator

What does your marketing cost per outcome?

One investment figure and a few results. Your cost per stage appears straight away, across students, academics and employers.

1 · Your investment

Annual marketing and communications investment (£)

Include paid media, agencies, tools, content, events and the share of staff time spent on marketing.

How should we split it across audiences? Blended: one total across everything (quickest) Allocated: I know roughly how it divides

2 · What it achieved

Add any numbers you have for the same year. Two or more unlock results; leave the rest blank.

Stage	Prospective students	Academic and research	Employers
Website visitors
Newsletter subscribers
Enquiries
Applications
Enrolments

3 · Optional: estimate the return on student recruitment

Average annual net tuition (£)

Expected years of study

Retention rate (%)

Share of enrolments marketing influenced (%)

This is your assumption, and we label it as one.

Your cost per outcome

Blended view

Enter your investment and at least one outcome to see results.

Cost per unit = investment ÷ units at that stage. Blended view divides the total by all units; allocated view divides each audience's share by its own units. Calculated in your browser: nothing you type is sent to us.

See your full funnel in Altiora Impact

Want to see this across every channel, with return on investment and a board-ready report? Leave your details and we will arrange a walkthrough.

Why this mattersCost per stage turns the budget conversation from spend into return. See it across every channel in the sample university.